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We prompt six major AI models with hundreds of questions about your category and measure how they respond. Who do they recommend? How often? What sources do they cite? What language do they use to describe you versus competitors? We turn all of that into a strategic briefing with a custom action plan.

Centium scans your website and suggests categories based on your business, measuring your key products or customer segments. Everything is fully editable. From there, Centium generates prompts for each category, also fully customizable, with integrated AI to guide the output.

ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Mode. Together they represent the overwhelming majority of AI usage in North America. Each has different sourcing behavior, and different tendencies when recommending brands. We treat them as six distinct audiences, and help you influence them.

SEO optimizes for search engine rankings. Centium measures how AI models recommend, describe, and compare your brand when someone asks about your category. The inputs are different (citations, training data, perception), the outputs are different (recommendation rate, competitive positioning, brand sentiment), and the strategy is different. There is overlap in the fundamentals, but this is a different channel.

Recommendation rates by model, competitive rankings, brand perception and sentiment, source citations with specific URLs, crawler and indexing status, GA4 attribution for AI referral traffic, and a custom action plan with 10 prioritized moves per report. Everything is trended against your previous reports.

Weekly, bi-weekly, or monthly depending on your plan. The cadences are built around how AI visibility actually shifts. New citations appear in crawls within a week, models retrain every few months. We measure on the rhythm of the system itself and leave room between reports for your work to show up in the data.

Yes. AI models pull from public sources: editorial coverage, review sites, community discussions, official content, structured data. The models weigh these inputs differently, but they are all things a brand can invest in. Our action plans tell you exactly where to focus and which models it affects.

Your first dashboard is typically delivered within an hour of our team reviewing your submission. Updates follow automatically on your plan’s cadence. In terms of visibility movement, it depends on your starting point and how aggressively you execute. Some brands see shifts within weeks. Deeper changes tied to model retraining take longer. Our dashboards are built to show that arc over time.

No. Analysis is done at the category level to measure unaided brand visibility. You build your own prompts and categories using only your brand name, products, and category. There is an optional Google Analytics integration for tracking AI referral traffic. That connection is read-only, pulls only aggregate traffic and revenue data, and all credentials are encrypted in Google Cloud. You can disconnect at any time.

Yes. Several marketing and PR agencies use Centium to manage AI visibility across their client portfolios. Agency accounts include multi-brand dashboards, group-level insights, and shareable reports with clients. Talk to us about agency pricing.

It is Centium, spelled with a C. The name is a play on “sentient,” the intelligence behind the AI models we track. It sounds like “Sentium,” so if you heard it and searched that way, you are in the right place.

You can update your payment method, change plans, or cancel anytime through our billing portal. Enter your email and we’ll send you a secure access link. Changes take effect at your next billing cycle. No contracts, no fees.