how centium works

We prompt five leading AI models at scale, study how each one forms recommendations for your industry, and turn the data into a plan you can act on today

Step 01

Measure Visibility

We run 600 prompts across five AI models at the industry level to reveal how often your brand and competitors appear in the searches your potential customers are making.

Step 02

Understand AI Thinking

We treat each AI model like a persona. What sources do they consume? What do they consider important when forming a recommendation? We study how each one thinks so you know exactly what influences their decisions.

Step 03

Optimize Position

We turn insights into a personalized action plan with specific tasks and priorities, so you can position your brand exactly where AI models are looking. Then we track your progress over time to measure success.

Tracked Across

ChatGPT Gemini Claude Grok Perplexity

RESEARCH FOR MARKETERS, BY MARKETERS

Centium was founded by Michael Rueckert when he couldn't find answers to a critical question: how do AI models recommend the hospitality brands he manages?
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As Marketing Disruptor of the Year (Utah Business, 2024) and leader of the Marketing Team of the Year (Utah Business, 2025), Michael oversees marketing for hotels and resorts spanning three states.
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The challenge emerged from watching early AI developments. Michael saw that AI agents would eventually handle booking decisions autonomously. If AI didn't know about his brands, they'd lose the next generation of decision making.
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At the time, no tools existed to understand AI recommendation, so Michael built his own research methodology to decode how AI models evaluate hospitality brands. What started as curiosity evolved into Centium and now 160+ brands using it just like him.
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The result? Research designed by someone who actually uses it to drive business results.

Michael Rueckert - Utah Business Marketing Disruptor of the Year Award