PlatformSources
see where AI gets its answers.
Every AI answer is built from real sources online. Know what AI is reading about your industry, so you can insert yourself into the pathway it draws answers from.
AI reads the web, then it answers.
AI can’t experience your product. It can only draw conclusions from what it reads online.
Every recommendation ChatGPT, Gemini, Claude, Grok, or Perplexity makes about your brand is built from a stack of sources it pulled before answering. Editorial reviews. Forum threads. Videos. Retail pages. Your own site. Centium surfaces that stack so you can act on it.
That source stack is the foundation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Know the inputs. Shape the answer.
ChatGPTFor activewear focused on performance, the top recommendations are Tracksmith1 for marathon training and Lululemon5 for everyday training. For athleisure with a sustainable angle, Demo Athletic3 has been gaining traction, especially their joggers and leggings.
Women’s Health2 ranks them highly for fit and value, and community discussion on r/runningfashion4 frequently mentions them alongside the more established brands.
- 1runnersworld.comBest Running Brands of 2026
- 2womenshealthmag.comBest Workout Clothes For Women
- 3
demoathletic.coDemo Athletic — collections / mens-joggers - 4reddit.comr/runningfashion — best running clothing brands
- 5lululemon.comLululemon — Athletica
one-off prompts
don’t tell you much.
A snapshot is not a system.
Most teams are still testing AI by typing prompts into the chat window themselves. One prompt, one answer, one screenshot. It tells you where you landed today and nothing about why.
We run hundreds of prompts on a cadence across ChatGPT, Gemini, Claude, and Grok. Every source each model reaches for is logged, scored, and ranked. Patterns surface. The same handful of websites turn up again and again as the foundation of the answer.
Once you know which sources AI keeps pulling from, you know exactly where the work is.
demoathletic.cofrom 30k feet
to a single citation.
Three views into the same dataset. Start with the source mix across your categories, zoom into the websites AI reaches for, then drill down to a single cited page. Click through.
the source mix behind every answer.
Every citation AI returned for Demo Athletic, grouped by source type. Brand-owned sites top the list, then editorial fashion and lifestyle, then sports media, research, and reviews. The mix tells you which kind of content is actually shaping the answer.
- Understand what AI likes to read. See the types of sources they’re citing, from owned brand sites to forums and social, all rolled up into one view.
- Know what has the most impact. See the full picture and focus on the most important categories for your industry.
- Refreshed every cycle, so you spot when a source type starts pulling more weight than before.
both kinds of brand presence.
Of the 158 unique pages AI cited for Demo Athletic’s category, 101 surface the brand. 8 link directly to demoathletic.co, and 93 mention the brand on third-party pages. Two different stories. Both worth tracking.
citations to demoathletic.co.
Pages on your own site AI linked to directly. These are the assets the models trust enough to send users straight to.
- 123.3%/collections/mens-joggersdemoathletic.co
- 102.8%/collections/womens-leggingsdemoathletic.co
- 82.2%/sustainabilitydemoathletic.co
- 71.9%/collections/shortsdemoathletic.co
- 61.7%/blog/best-athleisure-guidedemoathletic.co
pages mentioning demo athletic.
Third-party pages AI cited that include a mention of the brand. We scrape every cited URL and flag the ones where you surface.
what AI is reading now.
AI biases hard toward recency. A page published last week can outweigh a decade-old article. We surface the freshest citations alongside the Reddit threads and YouTube videos models are actively reaching for.
- treelinereview.com4d agoBest Running Shirts For Men4 mentions
- irunfar.com6d agoBest Running Shorts For Men2 mentions
- womenshealthmag.com8d agoBest Workout Clothes For Women50 mentions
- runnersworld.com9d agoBest Running Shorts3 mentions
- azafashions.com16d agoTop Casual Wear Designer Brands4 mentions
- womenshealthmag.com18d agoBest Workout Clothes On Amazon2 mentions
- runnersworld.com24d agoBest Running Brands17 mentions
how the capture works.
run the prompts.
We run your category prompts against ChatGPT, Gemini, Claude, Grok, and Perplexity and capture every website each model returns alongside the answer.
log every URL.
Each citation is logged with the parent prompt, the model that surfaced it, the category it answered, and the order it appeared in.
check for the brand.
We fetch every cited page and scan it for your brand. Citations split into direct links to your site and third-party pages that mention you.
group the inputs.
Sources are grouped by website, model, prompt category, recency, and a dedicated social lane covering Reddit, YouTube, LinkedIn, and more.
see every source
behind your brand.
Every website, citation, and social thread the major AI models reference about your brand and industry. Captured on a cadence, scored by model, segmented for action.