Centium for CPGSnacks · Beverages · Supplements · Personal Care · Functional Foods
see where you sit
on the AI shelf.
Shoppers are asking ChatGPT, Claude, Gemini, and Perplexity for product recommendations every day. AI verifies your claims against rankings, reviews, ingredients, and research before it answers.
AI can’t
taste your snack.
Centium is the AEO and GEO platform for CPG. We’ve helped several industry-leading brands measure their AI visibility, from meat snack sticks to performance nutrition to emerging high-protein products. We surface what it looks for instead: ingredients, third-party reviews, certifications, and the editorial outlets AI models actually trust.
More about CentiumCentral intelligence for the AI era.
Every discipline that shapes how AI describes your brand reports into a single source of truth with an action plan that takes all into consideration.
the brands AI
lines up with you.
Track your recommendation rate by category, by model, by prompt. See exactly who AI lines up alongside you, the brands gaining on you, and the brands losing ground. Use it to prioritize the work that closes the gap.
AI checks
the receipts.
When AI recommends a product, it pulls evidence from the outlets shoppers trust. Healthline, Reddit, Wirecutter, Good Housekeeping, Forbes Health, PubMed, and category-specific media all show up at different weights. Centium tracks exactly which outlets cite your brand, so you know where to invest your earned-media work.
your-brand.com
amazon.comhow AI describes your product,
in its own words.
What AI says about your product is what shoppers hear about it. Centium captures the descriptors AI uses, what it gets right, what it misses, and the gap between AI’s narrative and your brand brief.
what AI weighs
before it picks.
Centium surfaces the factors AI weighs when recommending products in your category, and how heavily each one shifts the recommendation. Optimize for the inputs that actually move you up the shelf.
see what Centium would
track for your brand.
Plug in your website. Centium’s segment builder surfaces the categories and prompts you could be monitoring. 30 seconds, no signup required.
built for the way
CPG actually works.
The features CPG operators ask for first: earned-media tracking, category-specific sourcing, decision-factor visibility, and the kind of evidence trail that turns AI recommendations into a measurable channel.
Track every review, ranking, and feature AI cites about your brand. PR is a measurable AI-visibility lever now, not a soft brand exercise.
See which outlets shape AI in your category. Healthline, Wirecutter, Forbes Health, Reddit, and the niche authorities each model leans on.
See what AI weighs when recommending products in your category, from nutritional profile and ingredients to certifications and reviews.
Every prior dashboard is archived. Compare any point in time against today, on any cadence, across every metric Centium tracks.
Pull every dashboard into XLSX or CSV. Drop straight into PR briefs, board decks, or quarterly category reviews.
GA4-connected sessions and revenue from AI referral traffic. Conversion rates measured against your site average.
Three published tiers based on cadence. No per-seat fees, no hidden costs, no quote required. Subscribe in minutes.
Built on Google Cloud’s industry-leading security top to bottom. Encrypted in transit and at rest, every brand behind authenticated access.
Coverage
Featured by
Centium’s work has been featured by the Wall Street Journal and leading publications, podcasts, and industry events.
pick your cadence.
start in minutes.
You’re a few clicks away from your Centium dashboard. Choose your cadence and see results today.
what CPG brands ask.
SEO ranks pages in classic search results. AEO (Answer Engine Optimization) is the practice of being the answer when AI models like ChatGPT, Claude, Gemini, and Perplexity respond to a category prompt. GEO (Generative Engine Optimization) is the same idea framed for generative AI surfaces. Centium is built for both: it tracks how each model describes your brand, which sources they cite, and where you sit in the recommendation order across every model.
CPG buyers are evidence-driven. AI models verify product claims against multiple sources before they recommend, which means health and lifestyle outlets (Healthline, Wirecutter, Forbes Health, Good Housekeeping), retailer reviews (Amazon, Target), Reddit threads, and even peer-reviewed research on PubMed all show up in the citation mix. Centium tracks each one separately so you know where to put your earned-media work.
Across our CPG data set, the top citation sources we see are Healthline, Reddit, Amazon, the New York Times (Wirecutter), Forbes Health, Good Housekeeping, Business Insider, YouTube, PubMed, Food Network, and Consumer Reports. Each AI model weighs them slightly differently. ChatGPT leans heavier on Wikipedia and editorial. Gemini pulls from Reddit and YouTube. Perplexity skews toward recency. Your dashboard shows the breakdown for your brand.
AI evaluates products against a stack of factors that varies by category. The heavyweights are nutritional profile, ingredient quality, third-party reviews, and editorial coverage. Then certifications (organic, non-GMO, gluten-free), brand reputation, price-to-value, and sustainability claims. Centium surfaces the weighting for your specific category so you can prioritize the inputs that actually move recommendations.
Yes. Reddit threads, Amazon reviews, and YouTube videos all surface in AI responses about CPG products at rates most operators underestimate. Centium tracks each as citation sources alongside editorial and research, so you can see when a popular Reddit thread or a single YouTube review is shaping how AI describes your brand.
We can have dashboards live as soon as the same day. Centium dynamically scans your website, recommends editable prompts and categories, and rapidly processes hundreds of prompts across leading AI models as soon as you say "go".
Yes. Many CPG brands on Centium come in through PR and brand agencies running multi-brand portfolios. If you’re an agency tracking visibility for a roster of CPG clients, see For Agencies for the multi-brand setup.
Built for the consumer brands AI ranks