Centium for OutdoorApparel · Gear · Footwear · Endurance · Hardgoods
turn AI into
your gearhead.
Buyers are asking ChatGPT, Claude, Gemini, and Perplexity for outdoor gear recommendations every day. See where you appear, what reviews and outlets AI cites, and how it describes your brand.
born from
the outdoors.
Centium is the go-to AEO platform for the outdoor industry, built by an outdoor marketer with 100+ outdoor brands measured. We know the outdoor industry inside and out: your category, your outlets, and the rhythm of how outdoor PR actually moves AI visibility.
More about CentiumCentral intelligence for the AI era.
Every discipline that shapes how AI describes your outdoor brand reports into a single source of truth with an action plan that takes all into consideration.
where you sit,
against the brands you compete with.
Track your recommendation rate by category, by model, by prompt. See exactly who AI mentions alongside you, where you sit in the order, and how that order shifts as you put the work in.
AI can’t touch your gear. it relies on who’s tested it.
AI models can't ride a trail, summit a peak, or feel a fabric. They rely entirely on documented validation. Centium tracks every outlet AI cites about your brand, from Gear Lab and Runner's World to Reddit and YouTube, so you know exactly which authority signals are doing the work.
your-brand.comhow AI describes your brand,
in its own words.
Outdoor buyers care about what AI thinks of your brand more than they care about what it tells them to buy. Centium captures the descriptors AI uses, what it gets right, what it misses, and the gap between AI’s narrative and your positioning brief.
see what Centium would
track for your brand.
Plug in your website. Centium’s segment builder surfaces the categories and prompts you could be monitoring. 30 seconds, no signup required.
built for the way
outdoor brands work.
The features outdoor PR and brand operators actually need first: earned-media tracking, category sourcing, attribution, and the kind of evidence trail that justifies the budget shift toward authority and away from paid search.
Track every review, ranking, and feature AI cites about your brand. PR is performance marketing now, and Centium gives you the metric.
See which outlets shape AI in your category. Gear Lab, Runner’s World, Cycling Weekly, Reddit, YouTube, the niche authorities each model leans on.
Every prior dashboard is archived. Compare any point in time against today, on any cadence, across every metric Centium tracks.
Pull every dashboard into XLSX or CSV. Drop straight into PR briefs, board decks, or quarterly category reviews.
See what AI weighs when recommending gear in your category, from performance and durability to fit and sustainability.
GA4-connected sessions and revenue from AI referral traffic. Conversion rates measured against your site average.
Three published tiers based on cadence. No per-seat fees, no hidden costs, no quote required. Subscribe in minutes.
Built on Google Cloud’s industry-leading security top to bottom. Encrypted in transit and at rest, every brand behind authenticated access.
Coverage
Featured by
Centium’s work has been featured by the Wall Street Journal and leading publications, podcasts, and industry events.
pick your cadence.
start in minutes.
You’re a few clicks away from your Centium dashboard. Choose your cadence and see results today.
what outdoor brands ask.
SEO ranks pages in classic search results. AEO (Answer Engine Optimization) is the practice of being the answer when AI models like ChatGPT, Claude, Gemini, and Perplexity respond to a category prompt. GEO (Generative Engine Optimization) is the same idea framed for generative AI surfaces. Centium is built for both: it tracks how each model describes your brand, which sources they cite, and where you sit in the recommendation order across every model.
The outdoor industry competes in categories where AI weighs niche authority sources heavily. Across our 100+ outdoor brand data set, Gear Lab is the single most-cited source. Runner’s World, Cycling Weekly, OutdoorGearLab, and Backpacker dominate within their lanes. Reddit and YouTube also surface in outdoor responses at rates most marketers underestimate. Centium is tuned to those signals, so you know which outlet to chase and which paid channel to deprioritize.
Centium tracks every site AI cites about your brand. In outdoor, the top citation sources we see across our customer base are Gear Lab, category-specific magazines (Runner’s World, Cycling Weekly, Outside, Backpacker), Reddit threads, YouTube reviews, REI, and Wikipedia. Each AI model weighs these slightly differently. ChatGPT leans heavier on Wikipedia, Gemini on Reddit and YouTube, Perplexity on recent articles. Your dashboard shows the breakdown for your specific brand.
Yes. Reddit threads and YouTube videos appear in AI responses at rates most outdoor marketers underestimate. Centium tracks both as citation sources alongside legacy media, so you can see when a popular Reddit thread or a single YouTube review is shaping how AI describes your brand.
We can have dashboards live as soon as the same day. Centium dynamically scans your website, recommends editable prompts and categories, and rapidly processes hundreds of prompts across leading AI models as soon as you say "go".
Yes. Many of the outdoor brands on Centium come in through outdoor PR and brand agencies running multi-brand portfolios. If you’re an agency tracking visibility for a roster of outdoor clients, see For Agencies for the multi-brand setup.
Built for the outdoor industry