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AI visibility platform|Featured by WSJ

make ai your
brand advocate.

AI models are the new front door to brand discovery. Centium studies how they think about your industry, where your brand stands, and what you can do about it.

Leading brands use Centium
No. 1 Ranked Ski Resort in America
$3B World's Largest Fishing Brand
A $900M CPG Brand
25+ Small Businesses
8+ Adventure Travel Brands
25+ Tourism Boards & DMOs
3 Continents Represented
5 Marketing & PR Agencies
No. 1 Ranked Ski Resort in America
$3B World's Largest Fishing Brand
A $900M CPG Brand
25+ Small Businesses
8+ Adventure Travel Brands
25+ Tourism Boards & DMOs
3 Continents Represented
5 Marketing & PR Agencies
100+ Outdoor Industry Brands
40+ Outdoor Gear Products
25+ Cycling Brands
250+ Brands & Counting
15+ B2B Software Companies
7+ Hotels & Resorts
12+ Athletic & Apparel Brands
10+ Health & Wellness Brands
100+ Outdoor Industry Brands
40+ Outdoor Gear Products
25+ Cycling Brands
250+ Brands & Counting
15+ B2B Software Companies
7+ Hotels & Resorts
12+ Athletic & Apparel Brands
10+ Health & Wellness Brands
Data for the modern marketer

the blind spot
in your funnel.

Your customers are asking AI for a recommendation and taking the answer. These are conversations that happen somewhere you’ve never seen, across prompts you’ve never read, with no way to tell you who won or lost.

Centium brings them into view. Across every AI model that matters, on the cadence you pick, for every category that defines your business. You see where you stand, and what to do about it.

Model Visibility
Percentage of prompts where you’re recommended.
90%
85%
75%
60%
45%
Gemini
Gemini
1
Claude
Claude
1
Grok
Grok
3
ChatGPT
ChatGPT
9
Perplexity
Perplexity
7
Finding: Perplexity recommends you 45 points less than Gemini. This model leans heaviest on recent news and content, so we generated a PR plan for you to land coverage in the most sourced outlets.
How Centium works

measure.
understand.
optimize.

Most AI-monitoring tools stop at the first step: they tell you whether you got mentioned. Centium goes further. Mentioned, positioned, perceived. We turn your insights into an action plan that refreshes every time your data does.

01measure

Are you visible?

We run 120 prompts across six AI models, 720 answers in all, to reveal how often your brand and competitors appear in the searches your potential customers are making.

02understand

Learn how AI thinks.

We treat each AI model like a persona. What sources do they consume? What do they consider important when forming a recommendation? We study how each one thinks so you know exactly what influences their decisions.

03optimize

Optimize and impact.

We turn insights into a personalized action plan with specific tasks and priorities, so you can position your brand exactly where AI models are looking. Then we track your progress over time to measure success.

Where you stand

climb the category
leaderboard.

Every category has a recommendation order, and you’re on it whether you know it or not. Centium shows you where you sit, who’s ahead, who’s gaining, and what moves you up.

“It didn’t just tell me what to do on our website. It gave me marching orders for my PR agency, my digital team, all of it. That’s what I liked. it wasn’t one piece, it was the full picture.”
VP Brand · $120M Outdoor Brand
Competitor Benchmark
Recommendation rates vs. competitors in each category.
RANK |3
Lululemon
100%1
Vuori
86%1
Your Brand
83%9
Alo Yoga
82%3
Nike
80%4
Athleta
64%7
Outdoor Voices
64%
Adidas
59%2
Fabletics
47%2
Under Armour
39%4
Girlfriend Collective
35%4
Gymshark
31%2
Sweaty Betty
30%6
Gap Inc.
24%NEW
Rhone
21%10
Every channel

Central intelligence for the AI era.

Every discipline that shapes how AI describes your brand reports into a single source of truth with an action plan that takes all into consideration.

Centium
PR
Reputation Mgmt.
AEO
Market Research
SEO
Brand
Content
Positioning
Indexing
Attribution
Personas
Every Centium report
120 Unique Prompts × 6 AI Models720 AI Responses3,000+ Citations100 Competitors

Coverage

Featured by

Centium’s work has been featured by the Wall Street Journal and leading publications, podcasts, and industry events.

Wall Street JournalRed Bull BasementMMGY OriginSecond NatureKORE OutdoorsSlopeFillers
NSAA
Darby CommunicationsMaster of Business CreationLong Run LabsSki Area ManagementThe ROI Masterclass
Let’s Get Started

see where you stand.

Pick a plan and see your first dashboard today, or try our free tools to explore the platform in action. You’re just a few clicks away from building your customized methodology.

Common questions

Before you dive in.

We prompt six major AI models with hundreds of questions about your category and measure how they respond. Who do they recommend? How often? What sources do they cite? What language do they use to describe you versus competitors? We turn all of that into a strategic briefing with a custom action plan.

Centium scans your website and suggests categories based on your business, measuring your key products or customer segments. Everything is fully editable. From there, Centium generates prompts for each category, also fully customizable, with integrated AI to guide the output.

ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Mode. Together they represent the overwhelming majority of AI usage in North America. Each has different sourcing behavior, and different tendencies when recommending brands. We treat them as six distinct audiences, and help you influence them.

SEO optimizes for search engine rankings. Centium measures how AI models recommend, describe, and compare your brand when someone asks about your category. The inputs are different (citations, training data, perception), the outputs are different (recommendation rate, competitive positioning, brand sentiment), and the strategy is different. There is overlap in the fundamentals, but this is a different channel.

Recommendation rates by model, competitive rankings, brand perception and sentiment, source citations with specific URLs, crawler and indexing status, GA4 attribution for AI referral traffic, and a custom action plan with 10 prioritized moves per report. Everything is trended against your previous reports.

Weekly, bi-weekly, or monthly depending on your plan. The cadences are built around how AI visibility actually shifts. New citations appear in crawls within a week, models retrain every few months. We measure on the rhythm of the system itself and leave room between reports for your work to show up in the data.

Yes. AI models pull from public sources: editorial coverage, review sites, community discussions, official content, structured data. The models weigh these inputs differently, but they are all things a brand can invest in. Our action plans tell you exactly where to focus and which models it affects.

Your first dashboard is typically delivered within an hour of our team reviewing your submission. Updates follow automatically on your plan’s cadence. In terms of visibility movement, it depends on your starting point and how aggressively you execute. Some brands see shifts within weeks. Deeper changes tied to model retraining take longer. Our dashboards are built to show that arc over time.

No. Analysis is done at the category level to measure unaided brand visibility. You build your own prompts and categories using only your brand name, products, and category. There is an optional Google Analytics integration for tracking AI referral traffic. That connection is read-only, pulls only aggregate traffic and revenue data, and all credentials are encrypted in Google Cloud. You can disconnect at any time.

Yes. Several marketing and PR agencies use Centium to manage AI visibility across their client portfolios. Agency accounts include multi-brand dashboards, group-level insights, and shareable reports with clients. Talk to us about agency pricing.

It is Centium, spelled with a C. The name is a play on “sentient,” the intelligence behind the AI models we track. It sounds like “Sentium,” so if you heard it and searched that way, you are in the right place.