Centium for HospitalityHotels · Resorts · Restaurants

be the stay
AI recommends.

Guests are asking AI where to stay, where to eat, and where to take the family. See where your hotel, resort, or restaurant appears, what sources AI cites, and how it describes you.

Hotels, resorts, and restaurants track AI visibility with Centium.
Built from inside hospitality

hospitality needs
its own playbook.

Centium was built by a marketer who works in hospitality and knew hotels, resorts, and restaurants needed a different kind of AI visibility platform. We track every mention of your property, from rooms and amenities to dining and things to do nearby. And we built it for how hospitality actually works: ownership groups, multi-property portfolios, GMs, revenue and marketing teams, and seasons that never sit still.

More about Centium
Every channel

Central intelligence for the AI era.

Every discipline that shapes how AI describes your property reports into a single source of truth with an action plan that takes all into consideration.

Centium
PR
Reputation Mgmt.
AEO
Market Research
SEO
Brand
Content
Positioning
Indexing
Attribution
Personas
01 · Hospitality visibility

when AI books a trip,
does it pick you?

Track your recommendation rate across the prompts guests actually ask, from ‘best luxury hotels downtown’ to ‘family resorts with a water park’ to ‘where to eat near the convention center.’ Compare yourself against the properties you actually compete with for a booking, not the ones AI happens to surface. See how Visibility works.

Recommendation rate by prompt category, by model.
Competitive set you choose not the one AI picks for you.
Trend over time season over season, year over year.
Competitor Benchmark
Your property vs. the competitive set, by category prompt.
RANK |8
Four Seasons
71%3
Ritz-Carlton
68%2
St. Regis
59%1
Waldorf Astoria
55%3
Mandarin Oriental
52%4
The Peninsula
47%2
Rosewood
43%1
Your Property
40%9
Montage
36%4
Park Hyatt
32%2
The Langham
27%NEW
02 · Where AI learns about you

AI reads your reviews
before it recommends you.

When ChatGPT suggests a place to stay, it pulls from TripAdvisor and Yelp, from Booking.com, Expedia, and Hotels.com, from travel media, Reddit threads, and your own site. Centium tracks the share of citations across every source AI reaches for, so you know which reviews and listings are shaping the answer, and where to invest. See how Sources works.

Review platforms TripAdvisor, Yelp, and Google, weighted by cite share.
Booking platforms Booking.com, Expedia, and Hotels.com.
Owned vs. third-party measure the authority you actually control.
Websites Referenced
The review sites, booking platforms, and media AI models cite when describing your property.
WebsiteCitation Rate
your-hotel.com
27.8%
tripadvisor.com
24.5%
booking.com
21.2%
expedia.com
16.4%
hotels.com
14.8%
google.com
11.2%
reddit.com
7.9%
cntraveler.com
6.1%
yelp.com
5.0%
forbestravelguide.com
3.8%
03 · Query fan-out

one prompt,
many searches.

When a guest asks AI for a hotel, the model doesn’t run one search. It fans the prompt into a chain of micro-searches, by location, by amenity, by traveler type, by review site, then synthesizes an answer. Centium reports the entire chain from ChatGPT and Gemini, so you can see exactly which searches you show up in and which ones you’re invisible for. See how Query Fan-Out works.

Every micro-search the model ran behind a single guest prompt.
Where you appear and the branches where you never surface.
Brand vs. web vs. review see which source type each search reached.
Query Fan-Out
The micro-searches one guest prompt expanded into.
Prompt
"Best boutique hotels in NYC?"
Micro-search 01
"best boutique hotels nyc"
Micro-search 02
"hotels near central park"
Micro-search 03
"your-hotel.com reviews"
Micro-search 04
"hotels near times square"
Micro-search 05
"best family hotels manhattan"
04 · Perception

what AI says about your property,
in its own words.

Reputation is the whole game in hospitality. Centium captures the descriptors AI uses about your hotel, resort, or restaurant, what it gets right, what it misses, and the gap between what AI says and what your brand standards say. Trended over time so you can see PR, content, and service investments land. See how Brand Perception works.

Descriptors weighted by frequency across every model.
Sentiment by theme so you know what to defend and what to amplify.
Continually updated every time your data refreshes, so you can follow change in real time.
Property Perception
The themes AI models use to describe your property, weighted by frequency and sentiment.
Central, walkable location|Spa & wellness facilities|Excellent service|Boutique feel|Historic character|Beachfront resort grounds|On the pricey side|Central, walkable location|Spa & wellness facilities|Excellent service|Boutique feel|Historic character|Beachfront resort grounds|On the pricey side|
Luxury property|Elegant atmosphere|Rooftop pool|Fine dining on-site|Family-friendly|Modern, updated rooms|Resort fees|Luxury property|Elegant atmosphere|Rooftop pool|Fine dining on-site|Family-friendly|Modern, updated rooms|Resort fees|
Theme
Frequency
Central, walkable location
Luxury property
Spa & wellness facilities
Elegant atmosphere
Excellent service
Rooftop pool
Boutique feel
Fine dining on-site
Historic character
Positive
Neutral
Mixed
Negative
AI Decision Making
Weighted score of how models reported decision making for your category.
Factor
Priority
Location & accessibility1
Guest reviews & reputation2
Amenities & wellness3
Rooms & design4
Price & value5
Dining & culinary6
Service & staff7
Brand & loyalty8
05 · Decision factors

what AI weighs
before it books.

Centium surfaces the factors AI weighs when recommending a place to stay, from location and guest reviews to amenities and price, and how heavily each one shifts the answer. Optimize for the inputs that actually move a booking your way.

Free tool

see what Centium would
track for your property.

Plug in your hotel, resort, or restaurant’s website. Centium’s segment builder surfaces the categories and prompts you could be monitoring. 30 seconds, no signup required.

Try the segment builder
Everything else

built for the way
hospitality works.

The features hotel, resort, and restaurant teams actually need first: custom cadences, multi-property portfolios, owner-ready exports, stakeholder sharing, and the kind of permissions model that survives a real management structure.

Your cadence

Track at the cadence your team actually works in. Switch between weekly, bi-weekly, and monthly any time your priorities or season shift.

Owner-ready exports

Every dashboard exports to XLSX or CSV. Drop it straight into your ownership report, asset-management review, or marketing readout.

Snapshots in time

Every prior dashboard is archived. Compare any point in time against today, on any cadence, across every metric Centium tracks.

Multi-property portfolios

Run a dashboard for every hotel, resort, and restaurant in the portfolio, then compare them side by side. Built for groups, brands, and management companies.

Stakeholder sharing

Brief your GM, F&B, revenue, and ownership with cryptographically signed share links. No user accounts to provision.

Email alerts

Dashboards email your team and stakeholders the moment fresh data lands. Nothing slips between ownership reviews.

Transparent pricing

Three published tiers based on cadence. No per-seat fees, no hidden costs, no quote required. Subscribe in minutes.

Security

Built on Google Cloud’s industry-leading security top to bottom. Encrypted in transit and at rest, every property behind authenticated access.

Coverage

Featured by

Centium’s work has been featured by the Wall Street Journal and leading publications, podcasts, and industry events.

Wall Street JournalRed Bull BasementMMGY OriginSecond NatureKORE OutdoorsSlopeFillers
NSAA
Darby CommunicationsMaster of Business CreationSki Resort AI Bootcamp
Winter Conference
The ROI Masterclass
Pricing

pick your cadence.
start in minutes.

You’re a few clicks away from your Centium dashboard. Choose your cadence and see results today.

View Pricing
Common questions

what hospitality asks.

SEO ranks pages in classic search results. AEO (Answer Engine Optimization) is the practice of being the answer when AI models like ChatGPT, Claude, Gemini, and Perplexity respond to a prompt like "best hotels downtown." GEO (Generative Engine Optimization) is the same idea framed for generative AI surfaces. Centium is built for both: it tracks how each model describes your property, which sources they cite, and where you sit in the recommendation order across every model.

Review tools track what guests say on TripAdvisor, Google, and Yelp. Centium tracks how AI models actually describe and recommend your property across the prompts guests ask. We measure (a) whether your property appears in the recommendation, (b) which sources AI cites, including those same review and booking sites, and (c) the words AI uses to describe you. Reviews are an input to the answer; Centium measures the answer itself.

Yes. Centium works for hotels, resorts, restaurants, spas, and the experiences attached to them. We track the prompts each one shows up in, from "best luxury hotels" to "family resorts with a water park" to "where to eat near downtown," and how AI describes each.

When a guest asks AI for a place to stay, the model breaks the prompt into a chain of micro-searches, by location, amenity, traveler type, and review site, before it answers. Centium’s query fan-out reports that entire chain from ChatGPT and Gemini, so you can see exactly which searches you appear in and which ones you’re invisible for. Each branch is a place to win the next booking.

Centium’s perception tool surfaces the gap between how AI describes your property and how you want to be described. Once you can see the gap, you have a content roadmap: which descriptors need reinforcing, which sources are pushing an outdated narrative, and where to invest in PR, owned content, or the review sites AI leans on.

Yes. Spin up a dashboard for every hotel, resort, and restaurant in the portfolio and compare them side by side. That’s the same multi-brand setup our management-company and agency customers use. See For Agencies for the full flow.

Categories and prompts can be edited at any time. Archive your winter categories like ski packages and holiday stays as you move into summer, and reactivate them when the season comes back. Same for conference periods, wedding season, or any episodic demand your property cycles through. Centium keeps the historical data so year-over-year comparisons stay clean even as the active categories shift.

We can have dashboards live as soon as the same day. Centium dynamically scans your property’s website, recommends editable prompts and categories, and rapidly processes hundreds of prompts across leading AI models as soon as you say "go".

Yes. We host a live onboarding session to walk your team through Centium and train your staff on how to use the platform day-to-day. We’re available for ongoing support as questions come up.

Built for the properties shaping where guests stay and eat

HotelsResortsRestaurantsBoutique HotelsLuxury HotelsBeach ResortsSki ResortsSpas & WellnessVacation RentalsBed & BreakfastsHotel GroupsManagement CompaniesHotelsResortsRestaurantsBoutique HotelsLuxury HotelsBeach ResortsSki ResortsSpas & WellnessVacation RentalsBed & BreakfastsHotel GroupsManagement Companies