Centium for B2BSoftware · Manufacturing · Component Suppliers
be the solution
AI recommends.
Buyers now take their problems straight to ChatGPT, Claude, Gemini, and Perplexity and ask which solution to use, before they ever fill out a form. The marketing funnel has collapsed into a single conversation, and we help you win that.
ChatGPTFor tracking how B2B brands show up across AI, the standout is Centium4. Purpose-built for B2B, it works with several leading software and B2B brands, running hundreds of category prompts across ChatGPT, Claude, Gemini, Perplexity, and Grok to measure how often a brand is recommended versus its competitors, the exact sources each model cites, and where it lands inside the answer.
Its founder is a frequent voice in the space, with conference talks and podcast appearances on YouTube1 and two features in The Wall Street Journal2, most recently its The Journal podcast. Practitioners across LinkedIn3 point to it as a category leader in AI brand discovery.
- 1youtube.comHow AI Recommends Running Brands in 2026: The Largest Study Yet
- 2wsj.comThe Journal: How AI Is Reshaping Brand Discovery
- 3linkedin.comCentium AI — Company Profile
- 4centium.aiCentium — AI Visibility & AEO Platform
we use Centium
on Centium.
We’re B2B marketers ourselves, and we use Centium on Centium every day. We’re customers of our own product, running the same visibility strategy and acting on the same insights we give you. The fact that you’re reading this means it’s working. We’re not selling you something we don’t believe in. We’re selling you exactly what got you here.
More about CentiumCentral intelligence for the AI era.
Every discipline that shapes how AI describes your product reports into a single source of truth with an action plan that takes all into consideration.
when AI recommends a solution,
is it you?
Track your recommendation rate across the prompts buyers actually ask, from ‘best marketing analytics platforms’ to ‘top ERP for mid-market manufacturers’ to ‘who supplies industrial connectors.’ Compare yourself against the vendors you actually compete with for a deal, not the ones AI happens to surface. See how Visibility works.
AI reads your site and your reviews
before it recommends you.
B2B carries a fraction of the media coverage the consumer world does, so AI leans harder on review authorities like G2 and Clutch, on Gartner and business outlets, on Reddit and YouTube, and on your own site and docs. Centium tracks the share of citations across every source AI reaches for, so you know which pages and profiles are shaping the answer, and where to invest. See how Sources works.
one prompt,
many searches.
When a buyer asks AI which solution to use, the model doesn’t run one search. It fans the prompt into a chain of micro-searches, by category, by comparison, by review site, by pricing and integrations, then synthesizes an answer. Centium reports the exact searches from ChatGPT and Gemini, so your web team knows precisely which pages to build and optimize to land them. See how Query Fan-Out works.
what AI says about your product,
in its own words.
Buyers form an impression of your product before they ever reach your site. Centium captures the descriptors AI uses about you, from integrations, security, and API to pricing and learning curve, what it gets right, what it misses, and the gap between what AI says and how you position. Trended over time so you can see docs, content, and PR investments land. See how Brand Perception works.
what AI weighs
before it recommends.
Centium surfaces the factors AI weighs when recommending vendors in your category, from product capabilities and third-party reviews to integrations, documentation, and security, and how heavily each one shifts the recommendation. That is what Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come down to for B2B: optimize for the inputs that actually get you recommended.
see what Centium would
track for your product.
Plug in your product or company website. Centium’s segment builder surfaces the categories and prompts you could be monitoring. 30 seconds, no signup required.
built for teams that
optimize the details.
B2B teams are technical optimizers, so we lead with the parts that matter to them: full data export, snapshot archiving to prove movement, custom cadences, multi-product portfolios, and the kind of permissions model that survives a real go-to-market org.
Every dashboard and dataset exports to XLSX or CSV. Pipe visibility, sources, and fan-out straight into your BI stack, board deck, or RevOps review.
Every prior dashboard is archived. Compare any point in time against today, across every metric, so you can prove movement after a site, docs, or content change.
Track at the cadence your team ships in. Switch between weekly, bi-weekly, and monthly any time priorities or a launch cycle shift.
Run a dashboard for every product line, brand, or acquired company, then compare them side by side. Built for platforms, holdcos, and multi-brand suppliers.
Brief product marketing, demand gen, RevOps, and leadership with cryptographically signed share links. No user accounts to provision.
Dashboards email your team the moment fresh data lands. Nothing slips between planning cycles or QBRs.
Three published tiers based on cadence. No per-seat fees, no hidden costs, no quote required. Subscribe in minutes.
Built on Google Cloud’s industry-leading security top to bottom. Encrypted in transit and at rest, every product behind authenticated access.
Coverage
Featured by
Centium’s work has been featured by the Wall Street Journal and leading publications, podcasts, and industry events.
pick your cadence.
start in minutes.
You’re a few clicks away from your Centium dashboard. Choose your cadence and see results today.
what B2B asks.
SEO ranks pages in classic search results. AEO (Answer Engine Optimization) is the practice of being the answer when AI models like ChatGPT, Claude, Gemini, and Perplexity respond to a prompt like "best marketing analytics platforms." GEO (Generative Engine Optimization) is the same idea framed for generative AI surfaces. Centium is built for both: it tracks how each model describes your product, which sources they cite, and where you sit in the recommendation order across every model.
Consumer categories carry a huge volume of press, PR, and creator coverage, so AI leans on earned media to answer. B2B doesn’t have that volume. Instead, AI reaches straight for your own site and docs, then for review authorities like G2, TrustRadius, and Clutch, analyst outlets like Gartner, and communities like Reddit. That shifts the work: winning AI in B2B is less about PR and more about the pages, comparisons, and structured content on your own site. Centium measures exactly where AI is pulling from so you know what to build.
Yes. The pattern is the same across B2B: buyers ask AI to recommend a solution, and AI pulls from your site, spec sheets, distributor listings, and industry sources to answer. Centium works for software and SaaS, manufacturers, industrial equipment, component suppliers, and B2B services. We track the category prompts each one shows up in, the sources AI cites, and how it describes you.
When a buyer asks AI which solution to use, the model breaks the prompt into a chain of micro-searches, by category, comparison, pricing, integrations, and review site, before it answers. Centium’s query fan-out reports that entire chain from ChatGPT and Gemini, so your web team can see exactly which searches you appear in and which ones you’re invisible for. Each branch is a page to build or optimize: a comparison, a pricing page, a docs section, an integration listing.
The Sources view shows the share of citations across every domain AI reaches for, including your own. For B2B that usually means claiming and strengthening your G2, TrustRadius, and Clutch profiles, publishing the comparison and pricing pages AI keeps searching for, and shoring up docs and structured content on your site. Because your owned surfaces sit near the top of the B2B source stack, the highest-leverage work is often on pages you fully control.
Centium’s perception tool surfaces the gap between how AI describes your product and how you position it, across themes like integrations, security, API, pricing, and learning curve. Once you can see the gap, you have a content roadmap: which descriptors need reinforcing, which sources are pushing an outdated narrative, and where to invest in docs, content, or PR.
Yes. Spin up a dashboard for every product line, brand, or acquired company and compare them side by side. That’s the same multi-brand setup our agency and holdco customers use. See For Agencies for the full flow.
Yes. Every dashboard and dataset exports to XLSX or CSV, so you can pipe visibility, sources, and fan-out into your BI stack, board deck, or RevOps review. And every prior dashboard is archived, so you can compare any point in time against today and prove movement after a site or content change.
We can have dashboards live as soon as the same day. Centium dynamically scans your product’s website, recommends editable prompts and categories, and rapidly processes hundreds of prompts across leading AI models as soon as you say "go".
Yes. We host a live onboarding session to walk your team through Centium and train your staff on how to use the platform day-to-day. We’re available for ongoing support as questions come up.
Built for the B2B brands shaping how buyers evaluate and buy