Centium for DestinationsDMOs · CVBs · Cities · Attractions
be the destination
AI recommends.
Travelers are using AI to plan their next vacation. See where you appear, what sources AI cites, and how it describes your destination.
destinations need
their own playbook.
Centium was founded by a destination marketer who knew DMOs needed a different kind of AI visibility platform. We track every mention of your destination, from attractions and things to do to dining and itinerary planning. And we built it for how destinations actually work: annual budgets, board reports, partner stakeholders, and seasonal categories. It’s why our earliest destination clients chose us over the brand-monitoring platforms built for everyone else.
More about CentiumCentral intelligence for the AI era.
Every discipline that shapes how AI describes your destination reports into a single source of truth with an action plan that takes all into consideration.
when AI plans a trip,
does it pick you?
Track your destination's recommendation rate across category prompts, from 'best places for active travel' to 'top family destinations in the U.S.' to 'mountain towns worth visiting.' Compare yourself against the destinations you'd never share a visitor with, not the ones AI happens to surface.
did AI cite
your website?
When ChatGPT recommends your destination, where does it pull the description from? Your owned content, or someone else's? Centium tracks the share of citations across every source AI reaches for, so you know exactly where to invest your content energy.
what AI says about your town,
in its own words.
Reputation is the whole game for a destination. Centium captures the descriptors AI uses about your place, what it gets right, what it misses, and the gap between what AI says and what your positioning brief says. Trended over time so you can see your work landing.
see what Centium would
track for your destination.
Plug in your destination’s website. Centium’s segment builder surfaces the categories and prompts you could be monitoring. 30 seconds, no signup required.
built for the way
destinations work.
The features destination marketing organizations actually need first: quarterly cadences, board-ready exports, stakeholder sharing, and the kind of permissions model that survives a real partner roster.
Track at the cadence your team actually works in. Switch between weekly, bi-weekly, and monthly any time your priorities or season shift.
Every dashboard exports to XLSX or CSV. Drop it straight into your annual report, board deck, or county commission readout.
Every prior dashboard is archived. Compare any point in time against today, on any cadence, across every metric Centium tracks.
Brief your lodging partners, restaurants, airport, and chamber with cryptographically signed share links. No user accounts to provision.
Dashboards email your team and partner stakeholders the moment fresh data lands. Nothing slips between board meetings.
Three published tiers based on cadence. No per-seat fees, no hidden costs, no quote required. Subscribe in minutes.
Surface every citation AI uses to describe your destination, from Reddit threads to news coverage, blog posts, and review sites. Know what is being said and where the conversation actually lives.
Built on Google Cloud’s industry-leading security top to bottom. Encrypted in transit and at rest, every destination behind authenticated access.
pick your cadence.
start in minutes.
You’re a few clicks away from your Centium dashboard. Choose your cadence and see results today.
what destinations ask.
SEO ranks pages in classic search results. AEO (Answer Engine Optimization) is the practice of being the answer when AI models like ChatGPT, Claude, Gemini, and Perplexity respond to a category prompt. GEO (Generative Engine Optimization) is the same idea framed for generative AI surfaces. Centium is built for both: it tracks how each model describes your destination, which sources they cite, and where you sit in the recommendation order across every model.
Brand reputation tools track sentiment about a name. Centium tracks how AI models actually describe and recommend your destination across category prompts. We measure (a) whether your destination appears in the recommendation, (b) which sources AI cites, and (c) the words AI uses to describe you. That’s a different question than reputation, and it’s the one driving visitor decisions now.
Centium’s perception tool surfaces the gap between how AI describes your destination and how you want to be described. Once you can see the gap, you have a content roadmap: which descriptors need reinforcing, which sources are pushing alternative narratives, and where to invest in PR or owned content.
Yes. Generate cryptographically signed share links with viewer or editor access, set expiration dates, and share with your partner properties, restaurants, airport, or chamber. No user accounts to provision for each one. Editor links let trusted partners adjust prompts and categories.
Categories and prompts can be edited at any time. Archive your winter categories like backcountry skiing, après-ski, and holiday travel as you move into summer, and reactivate them when the snow comes back. Same for festival categories, conference periods, or any episodic season your destination cycles through. Centium keeps the historical data so year-over-year comparisons stay clean even as the active categories shift.
Absolutely. You can spin up Centium dashboards for hotels in your destination, attractions, restaurants, or any partner brand you want to track alongside the destination view. That’s the same multi-brand setup our agency customers use. See For Agencies for the full flow.
We can have dashboards live as soon as the same day. Centium dynamically scans your destination’s website, recommends editable prompts and categories, and rapidly processes hundreds of prompts across leading AI models as soon as you say "go".
Yes. We host a live onboarding session to walk your team through Centium and train your staff on how to use the platform day-to-day. We’re available for ongoing support as questions come up.
Built for the destinations shaping where travelers go