Long Run Labs, the endurance-sports newsletter from Jonathan Levitt, features Centium AI in an essay arguing AI chat replies are the new top of the marketing funnel.
Long Run Labs, the endurance-sports newsletter from operator Jonathan Levitt, featured Centium AI in a May 14 newsletter post arguing that AI chat replies have become the new top of the marketing funnel, with brand visibility inside model answers replacing search rankings as the discovery layer that decides which products make a buyer's consideration list.
The piece, titled "The New Top of the Funnel Is a Chat Reply," walks through how AI answers now intermediate purchase consideration before a buyer ever opens a browser tab, and uses Centium AI as the measurement system Levitt is plugging into his own work. Levitt described meeting Centium AI Founder Michael Rueckert and running a baseline dashboard on Good Ranchers, a brand in his network. Across the 120 prompts Centium AI ran, Good Ranchers held a 27 percent visibility rate on Gemini and a 2 percent rate on ChatGPT, a model-by-model gap that Levitt cited as exactly the kind of blind spot brands now need to be measuring.
What AI says about your brand is becoming the most important thing.
The post also announced a partnership between Long Run Labs and Centium AI. Every brand signing a sponsorship above $30,000 with Long Run Labs going forward gets the option to bake a Centium AI dashboard into its package, giving sponsors a measurement layer for AI visibility alongside traditional sponsorship reporting. Levitt also flagged a category-wide endurance-sports study he and Rueckert are building together, tracking how the major AI models recommend brands across running, triathlon, cycling, and outdoor performance.
For endurance brands, the coverage lands at a moment when sponsorship dollars are being scrutinized for measurable return and AI-driven discovery is reshaping which brands make a buyer's day-one consideration list. Centium AI's platform tracks brand visibility across the five major AI models for more than 200 brands today, and the Long Run Labs partnership extends that measurement into one of the categories where AI recommendations are moving fastest. See how it works at Centium for Outdoor.
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