The Order Your Brand Appears in AI Answers
Visibility tells you whether AI names your brand. Position Frequency shows where you land in the answer next to competitors, across ChatGPT, Claude, Gemini, Perplexity, and Grok.
a new layer on your visibility.
We are excited to introduce Position Frequency, a new layer of reporting on your Centium dashboard. Visibility, whether AI names your brand at all, is still our primary metric and the number that matters most. Position Frequency goes a level deeper: for every category, it shows where you and your competitors appear inside the AI answer, across ChatGPT, Claude, Gemini, Perplexity, and Grok.
This is not only going forward. Current customers already have Position populated with their past data, so you can see where you have been landing in answers all along.
| Brand | |||||||||
|---|---|---|---|---|---|---|---|---|---|
Lululemon | 100% | 1.0 | 81% | 15% | 2% | 0 | 0 | 1% | 0 |
Vuori | 93% | 4.0 | 5% | 18% | 16% | 8% | 7% | 35% | 4% |
 Demo Athletic Co | 89% | 5.0 | 2% | 16% | 15% | 8% | 7% | 36% | 5% |
Alo Yoga | 87% | 4.0 | 1% | 18% | 14% | 15% | 18% | 20% | 1% |
Nike | 86% | 2.0 | 9% | 35% | 13% | 7% | 4% | 12% | 5% |
Adidas | 73% | 4.0 | 0 | 2% | 32% | 12% | 5% | 14% | 8% |
Athleta | 69% | 5.0 | 0 | 9% | 11% | 8% | 12% | 22% | 7% |
Outdoor Voices | 66% | 7.0 | 0 | 0 | 0 | 11% | 9% | 30% | 16% |
Gymshark | 49% | 6.0 | 0 | 1% | 5% | 4% | 12% | 22% | 7% |
Under Armour | 40% | 8.0 | 0 | 0 | 1% | 9% | 5% | 10% | 14% |
Fabletics | 40% | 9.0 | 0 | 0 | 0 | 0 | 4% | 23% | 13% |
Beyond Yoga | 28% | 7.5 | 0 | 0 | 0 | 1% | 4% | 11% | 13% |
Here it is live with sample data. Each row is a brand and each column is a spot in the answer, shaded by how often that brand lands there. Your brand is pinned and highlighted, and you can switch categories to compare.
being named is the win, position is the detail.
This is not Google, where you fight for the number one spot and everything below the fold disappears. An AI answer is not a ranked results page, and the order shifts from one run to the next. Whether AI names your brand at all is what moves the needle, which is why visibility stays our headline metric.
Position Frequency adds detail underneath it. Are you named near the top of the answer or buried at the end, ahead of a rival or behind them? A brand named in most answers at position six is more visible than one named rarely at position two. Read position as texture on your visibility, a deeper understanding of where you show up when AI mentions you, not a new score to chase.
already in your dashboard.
Position has its own tab in the dashboard sidebar, next to Competitors. Because it is built from the AI answers you already collect, it costs nothing extra, adds no prompts, and refreshes on your normal schedule. Current customers already have it filled in with history, and every new run keeps it current.
That history shows up as a trend. This chart tracks where Demo Athletic Co has landed in the answer over time, run over run. Lower is better, and you can switch categories or toggle average against median.
Open the demo dashboard to explore it with sample data, or check the Position tab on your own brand to see where you land.
questions, answered.
Yes. Whether AI names your brand at all is the primary metric, your recommendation rate, and it is still the number that matters most. Position Frequency is a second layer on top of it. A brand named in most answers at position six is far more visible than one named rarely at position two, so position adds detail rather than replacing the headline.
Centium prompts ChatGPT, Claude, Gemini, Perplexity, and Grok at the category level, records the ordered list of brands each answer names, and reports where you and your competitors land. The Position tab turns that into a heatmap per category, so you can see your typical spot in the answer at a glance.
No. An AI answer is not a ranked results page you climb, and there is no number one spot to win. The models name a handful of brands in a loose order that shifts from run to run. Position is context on your AI visibility, not a search ranking to optimize toward.
No. It is built entirely from the AI answers you already collect, with no new prompts and no added cost. Current customers already have Position populated with their past data, and new runs keep it current on your normal schedule.
Answer engine optimization is the work of getting AI to recommend your brand in its answers. Being named is the goal, and your recommendation rate measures it. Position Frequency shows the finer picture underneath: once AI does name you, where in the answer you land, and how that compares to the brands you compete with.
Use the toggle to see both. Median is the spot you land at most typically and is steadier against one unusual answer. Average is the mean across every mention. Median is the better default read.
It has its own tab in the sidebar next to Competitors. It appears once your brand has data to show, so there is nothing to switch on.
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