Google AI Mode is the AI answer inside Google Search: ask a question and it returns a written answer with sources instead of a page of links. It runs on Google's own index, so it draws on the web Google already crawls.
Centium tracks AI Mode on every plan, alongside six other models. What follows are trends from our tracking rather than rules, and we will update this page as they shift.
How AI Mode answers
AI Mode breaks a question into many related searches, which Google calls query fan-out, and writes one answer from what they return. For product questions it often shows shopping cards alongside the text, and we count a brand named in those cards as a mention.
What we're seeing
Video and community lead its sources. YouTube and Reddit are the two sites AI Mode cites most, each showing up in close to one in five of its answers across the brands we track.
Social posts show up too. Facebook and Instagram appear in AI Mode's answers far more often than in ChatGPT's or Claude's.
It cites fewer best-of lists. In our query fan-out research, AI Mode was the model least likely to cite pages built as "best" or "top" lists.
Product brands appear in shopping cards. For product questions, a place in AI Mode's shopping results can be as visible as a mention in the text.
How to show up in Google AI Mode
The fundamentals come first here. Google says there are no additional requirements to appear in AI Mode beyond being eligible for Search.
- Keep the Google basics strong. A page Google can crawl, index, and understand is a page AI Mode can use. The same work that helps you in search helps you here.
- Show up on YouTube. It is AI Mode's most-cited site. Reviews, comparisons, and how-to videos that name you give it something to credit, whether they are yours or a creator's.
- Be part of the conversation on Reddit. Real discussion of your brand in the communities where your customers talk is one of AI Mode's main sources. Encourage it, and never fake it.
- Keep your product data complete. If you sell products, accurate listings in Google Merchant Center feed the shopping results AI Mode shows.
- Keep Googlebot unblocked. AI Mode draws on Google Search, so a rule that blocks Googlebot by mistake keeps you out of both. Check your robots.txt with our free AI crawler checker.
Tracking your AI visibility in Google AI Mode
Google AI Mode is one of seven models Centium runs on every plan. Each report shows how often AI Mode names your brand, which competitors it names instead, where you land in its answers, and which sources it credits, next to the same numbers for every other model. Plans start at $99 a month.